The mobile application publicity playbook and why you need to start doing it today — With Dave Struzzi

I’ve never been shy about my belief that building an app for mobile devices is such a small piece of a successful product puzzle. Here is a perfect instance where the “build it and they will come” philosophy just doesn’t cut it – if you’ve built it and are waiting for “them” to come, my condolences.

PR and marketing are drastically different but both are necessary pieces of your overall awareness strategy. If you haven’t approached either now is your chance to learn about why you’d want to find someone to help with the publicity aspect to help your mobile application succeed.

Dave Struzzi ( gives us practical tips that you can implement right away to get started in the mobile application publicity playbook. If you believe in your app, you owe it to yourself to begin this process right now.


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About Dave Struzzi
Dave Struzzi

Dave Struzzi is a PR professional with extensive experience in both consumer public relations and consulting. Located in New York City, he has worked with several high-profile players in the technology and mobile industries.

His career has taken him to many corners of the PR world, from trade shows to media tours to press junkets, and has given him an intimate understanding of the needs of clients and members of the press.

In addition to hardware, lifestyle, and consumer brands, Dave has worked with dozens of mobile app developers during the past 6 years, pushing millions of downloads collectively, and landing all of them at the top of the charts. An avid follower of all things mobile, Dave is always on the lookout for the next great product or service for those on-the-go.

Dave earned his Bachelor of Arts degree at Hunter College in New York, where he majored in English with a concentration on creative writing.

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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