The iPad isn’t a bigger iPod or portable media player, it’s a kick-ass productivity tool according to Endloop’s Ken Seto

Forget what you thought of the iPad.

If you’ve bought into the whole “iPad as a media consumption device” conversation you haven’t looked close enough at companies like EndLoop and Entrepreneurs like Ken Seto.

Ken, and his brother Garry, have a different view of what this device means to business and creative types — hint: it’s not a passive device for viewing media, nor is it a simplified PC that you hand over to mom and dad, it is a full-fledged productivity tool and their lead in is iMockups.

Another Canadian company housing the next generation of Canadian entrepreneurs who are bending the rules through mobile. Oh Canada is right!

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About Ken Seto
Ken SetoKen is the chief of creative at Endloop, a film geek, and an avid gamer.

With a background in interaction design and web development, his role at Endloop focuses on product development, marketing and interaction design.

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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