How smartphones are becoming the new candy bar for content consumption with Ryan Unger, co-founder and CTO of Punchkick Interactive
November 30, 2010 
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Ryan Unger is on a crusade – more specifically a mobile marketing crusade – and is focusing his company’s efforts on distilling pure value, the marketing essence, for their customers.
I spoke with him about Punchkick Interactive‘s focus on inspiring trust and honesty with their customers – something that comes naturally as you’ll see from this session – and what the future holds for this industry.
Enjoy! [private]
** We had issues connecting with SKYPE and went with iChat. My apologies for the first few minutes of the video where you see a double shot of me…it has nothing to do with ego 
**
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About Ryan Unger
Ryan Unger is co-founder and Chief Technical Officer of Punchkick Interactive, Inc. He has over 15 years experience with programming and development, and he has dedicated the past five years to emerging and mobile technologies. Ryan has spearheaded mobile efforts for many of the world’s most well-recognized brands including Qualcomm, GE, UPS, Pearson Education, and the ASPCA.
Ryan speaks about effectively integrating mobile marketing into traditional campaigns and designing mobile navigation interfaces. Most recently he spoke at iStrategy Chicago, Design for Mobile, Mobile University, and the Public Relations Society of America. He has been cited in Mobile Web Design by Cameron Moll, authored for Adobe.com, and previously sat on Adobe’s Mobile and Devices Advisory Committee. Currently, Ryan serves as a judge for the Mobile Marketing Association, the Web Marketing Association’s Web Award competition, and the Internet Advertising Competition.
About Punchkick Interactive
Punchkick Interactive is America’s first design firm to focus exclusively on full-service mobile marketing. Punchkick’s award-winning text-message campaign management, mobile Web site design, custom iPhone app development, and mobile-media planning solutions have strengthened consumer engagement for many of the world’s leading brands. Learn more at http://www.punchkickinteractive.com
This episode is brought to you by:
MobilityPR
Rhomobile
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