Micro location marketing in the malls of the world with FastMall’s CEO Sam Feuer

The coolest thing about a location-based service is when it can get you from one place to another — hence GPS and the insane consumer advantage Google had by including the software layer for free with the Android operating system.

FastMall is a unique and needed service layer that combines that all-important aspect of getting around and the new wave of location-based services and marketing (ala Gowalla and Foursquare) within malls in 14 countries (and counting!).

Sam Feuer, a pioneer in social and new media, is stretching and enhancing the shopping experience through a mobile device that has benefit to you and I (the users), the stores in the malls (through JIT marketing) and the malls themselves by enhancing their brand and extending their reach into mobile.

Sam is an experienced guy with a lot to say — so much that we overheated the SKYPE connection, blew the audio feed twice and needed to let the interwebs cool down a bit but we managed to get it all in.

Enjoy!

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About Sam Feuer
Sam Feuer

If the true measure of a successful entrepreneur is not what he does during economic boom times, but during troubled ones, then Sam Feuer, the founder of MindSmack.com, MindSmack.tv and other ventures is deserving of noteworthy acclamation. After all how many companies founded at the height of the Internet bubble are not only still in business, but thriving financially and creatively.

Confident, insightful, passionate, effective. The same words that describe Feuer aptly apply to MindSmack, which has steadily grown from a one-man operation to the multi-million dollar company that dominates the web design industry. MindSmack has achieved many elite awards to date with the latest coming from highly respected TopSeos.com which named MindSmack.com the Top Web Design Agency for 16 months in a row.

Despite the company’s vast and rapid growth, the Brooklyn-raised Founder/President/CEO continues to personally field hundreds of daily emails and phone calls. It is this dedication that has propelled MindSmack to the forefront of web-based agencies. In addition to his deep commitment, Sam personally selects and regularly interacts with every member of the MindSmack team.

About the author

Rob Woodbridge

I’m Rob, the founder of UNTETHER.tv and I’ve spent 14 years immersed in the mobile and pervasive computing world. During this great time I’ve helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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