Mobile has gone from primordial soup to interstellar travel in 3 short years and this is just the beginning – with Michael Becker, Managing Director Mobile Marketing Association North America was the official broadcast partner for the recent Mobile Innovation Week and this is one of the sessions we had while on location in Toronto.

If you are wondering what it takes to spread the mobile message from one end of our planet to the next I’d like to introduce you to Michael Becker – he is the North American Managing Director for the Mobile Marketing Association. Michael is fierce in his belief about our industry and has the energy (and stamina) to be on the road promoting and emoting about what has come before and what is yet to come in the mobile marketing world.

One of the observations he makes is that the momentum and change has really started to pick up over just the last 6-9 months – and that’s pretty amazing if you reflect on the significant shifts this industry has already seen.

This is a good and insightful introduction to the tireless effort that Michael and his team are doing on our behalf.


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About Michael Becker
Michael Becker

Michael Becker is the North America Managing Director for the Mobile Marketing Association and is a leader in the mobile marketing industry, assuming the roles of industry entrepreneur, volunteer and academic. Mr. Becker founded and most recently held the position of VP Mobile Strategies at an industry-leading mobile marketing solutions provider, iLoop Mobile, which earned the Mobile Marketing Association (MMA) Innovation of the Year Award

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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