Is the bridge between traditional media and new school marketing? Dov Cohn, VP Marketing and Product Development thinks so.

Innovation is happening at such an incredible rate in the mobile world that it is hard for any brand to continuously remain relevant. The short attention span economy demands that messages become succinct, interactions need context and findability becomes pervasive.

At that inflection point is where plays. allows anyone to “dial the brand” on their smartphone or feature phone by punching in “**” and the brand name (provided they have registered it with them). It’s a pretty powerful mix of “old” school technology (carriers) and new school marketing and publicity and a perfect marriage between traditional media (think billboards and magazines/newspapers).

Dov Cohn, VP Marketing and Product Management at and I discuss the 4-year build up to the recent launch of the service and how companies are leveraging this technology to enhance and even augment their brands.


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About Dov Cohn
Dov Cohn
Dov Cohn, has over 15 years of marketing, product management and business development experience with emerging technology companies. Prior to joining Acta in February 2007, Dov was a founding member of the executive team at Motricity (formerly Pinpoint Networks), a leading mobile content solutions vendor. During his 6 1/2 years at Motricity, Dov held executive roles including VP of Business Development, VP of Product Marketing and Product Management.

Prior to Motricity, Dov held product management and marketing positions at OpenSite Technologies (acquired by Siebel Systems), Accipiter (aquired by CMGI/Engage Technologies) and HAHT Software. Dov holds a BA from Cornell University and an MBA in Marketing and Entrepreneurship from the Pennsylvania Sate University. Dov and his family call Chapel Hill, NC home.

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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