How Waspit is targeting tweens for their mobile payment service to establish trust and create awareness – With Richard Steggal, founder and CEO

It’s only a matter of time before the phone replaces the wallet you carry and Richard Steggall of Waspit wants to help in that transition.

Mobile payments is already big business and it really hasn’t even caught on everywhere with everyone yet – which is good. The challenge new entrants have is the same whether you are in the US, Canada, the UK or Australia – awareness and trust. The first a viral and/or marketing investment path, the second a relationship building exercise. Waspit is hoping the fact they are targeting “tweens” will create both and it’s a solid strategy.

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About Richard Steggall
Richard Steggall
Richard has 15 years of IT&T experience across multiple sectors ranging from streaming and digital media through to B2B IP based telecommunications. He has been responsible for the corporate growth strategies of a number of private and public companies in the United Kingdom, North America and Asia – particularly strategies focused on acquisitive and capital growth. These strategies have also included the coordination of IPO’s (including via reverse merger) on the London AIM, the NASDAQ OTC BB and, the ASX. The IT&T sector is one that comes with its fair share of challenges, a common one being vision v available capital. As an entrepreneur Richard looks to try and identify a clear opportunity where he and fellow stakeholders can successfully execute a strategy to capitalise on such opportunities.

Together with his Waspit co-founder Richard has been responsible for the design, development and deployment of an industry leading Mobile Payment Solution which was launched in July 2010. He is also the co-author of UK Patent Application (Application No. GB1005759.4). Along with his strong and vibrant team in, Richard is actively working with business to provide real m-commerce solutions that are simple and secure to use. This will be enhanced with the upcoming release of Waspit’s contactless mobile payment (NFC) launch on 21 October 2010.

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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