How to turn the price of your product into a viral marketing campaign — with Alex Bratton

Alex Bratton isn’t afraid to price his products for the value they provide. He’s also not shy or apologetic about it. This is refreshing considering he’s now ventured into the app space with a $900 piece of software for the iPhone and iPad.

Alex is simply a business man. He has built one business around a niche and extended it to the mobile world and built another to capitalize on the mobile world. His secret? Business fundamentals — a product in demand and customers willing to pay, regardless of the platform. Oh, and did I mention he’s running two companies? Yup, Lextech and Lextech Labs

There’s a lot in this session — lessons and anecdotes from someone who has learned how to run a company. Listen up and learn from Alex Bratton — I know I did.

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About Alex Bratton
Alex BrattonFrom pioneering an online interactive environment for 80,000 role playing gamers to designing, building and managing the rollout of a high availability web site scaled for 1,000,000 daily users in 6 days- Alex is an entrepreneur motivated by his passion for creativity. He has guided the creation of many cutting edge systems including a control system for a stabilized rocket launching platform, mapping interface for Navy research sensors, cell phone gps tracking on web databases and an online magazine publishing system.

Alex founded Lextech Labs in 2008, as a sister company to leading systems engineering provider, Lextech Global Services. Lextech Global Services has grown exponentially since it’s inception in 2001. He has provided business & technology strategy, systems architecture and technology execution expertise for 60+ companies including AT&T, Levi Strauss, Lucent Technologies, Zurich Kemper Life, Morningstar, Nalco Chemicals, RR Donnelley, Motorola, Follett, Internet start-ups, as well as the U.S. Coast Guard, Army, Navy, and the Morton Arboretum.

Alex received his BS degree in Computer Engineering from the University of Illinois in 1993. While there he worked at the National Center for Supercomputing Applications developing network and collaboration applications on the same team that would 2 years later create the Mosaic web browser. Alex also completed Levels A-C Second City Improvisation Training.

About the author

Rob Woodbridge

I’m Rob, the founder of UNTETHER.tv and I’ve spent 14 years immersed in the mobile and pervasive computing world. During this great time I’ve helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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