How to leverage relationships to build mobile brands — Magmic style

One of the most asked questions mobile application developers ask is ‘how do I get the most awareness and sales for my efforts?’ Enter Magmic. Nicholas Reichenbach has spent the better part of the last decade learning how to navigate the licensing and distribution models for content in Europe and North America. Learn from his experience in this very candid conversation from his office in New York.Embed the video on your site:


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About Nicholas Reichenbach
Nicholas Reichenbach has over fifteen years experience in interactive entertainment, video games, music, film, digital retailing, technology, mobile/wireless and new media publishing.

Nicholas has successfully developed international partnerships with companies such as Universal Music Group, Sony Music/BMG, Microsoft’s X-Box, MTV, Motorola, AT&T, T-mobile, R.I.M (Blackberry), Apple, Google, Samsung and Intel through various projects ranging from mobile application publishing, digital asset management, IP licensing, B2B/D2C mobile content distribution and digital retailing.

He has lead the creation, production, distribution, licensing and marketing of thousands of mobile applications and digital products including games, music and video services for major entertainment companies such as Electronic Arts, Capcom Interactive, Sony Pictures, Disney and Paramount Pictures.

About the author

Rob Woodbridge

I’m Rob, the founder of UNTETHER.tv and I’ve spent 14 years immersed in the mobile and pervasive computing world. During this great time I’ve helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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