How to increase publicity for your mobile application launch with Aaron Watkins, co-founder of

Build it and they will come.

I call BS on that when it comes to the app marketplace. You NEED to create awareness about your product or it will end up somewhere in the mess of the other 300,000 applications available for the iPhone, BlackBerry and Android devices.

Aaron Watkins co-founded as that help — one that will build the strategy to generate the necessary awareness so maybe, just maybe, you can actually make a living building mobile applications.

Learn why you may be hurting yourself as a developer if you don’t engage in a little PR/publicity and pick up some things you should be doing right now to help move more of your product.


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About Aaron Watkins
Aaron Watkins

Aaron is the founder and CEO of Watkins Mobile, and the brainchild behind The Appency Press. He spent six years with ipsh! Mobile Marketing, and after that was recruited to start the San Francisco office of global mobile agency The Hyperfactory. After spending seven years working with some of the greatest minds in mobile marketing around the globe he decided it was time to strike out on his own and fulfill a growing gap surrounding the marketing of mobile applications. He has worked with a number of major brands including Axe, Disney, Anheuser-Busch and the US Air Force.

He currently lives in Sacramento with his family and enjoys ballroom dancing, cooking, and board games when he’s not up to his eyebrows in mobile phones

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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