How to build community around your brand by leveraging mobile with Score Media CFO Tom Hearne was the official broadcast partner for the recent Mobile Innovation Week and this is one of the sessions we had while on location in Toronto.

When you think of mobile sports entertainment, do you think of The Score? Well, over 1.5 million people who have downloaded their mobile applications do – a good number of them outside of North America. This is the story of how they managed to create a community around all their properties and how they are using the mobile world to expand their reach while continuously adding more and more value.

About a minute into this session it was very obvious Tom Hearne, CFO of The Score, loves his job and has thought through the impact of mobile on his business.


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About Tom Hearne
Tom Hearne
Thomas Hearne, Chief Financial Officer, brings more than 20 years of financial management and advisory experience to Score Media.

Prior to joining the company, Mr. Hearne was Chief Financial Officer at Redline Communications Inc. where he successfully led the company to its initial public offering on both The AIM Market and The Toronto Stock Exchange. Mr. Hearne was also Chief Financial Officer for Delano Technology Corporation where he successfully led Delano to its initial public offering and listing on NASDAQ. Previous to that, Mr. Hearne held the role of Chief Financial Officer at Open Text Corporation, a public company trading on NASDAQ and the Toronto Stock Exchange, where he was responsible for financial management, acquisition planning and investor relations. Mr. Hearne has also held the roles of VP of Finance at Algorithmics Inc. and European Controller at Alias Research Inc. He holds an M.B.A. from the Schulich School of Business at York University, a B.A. from Trent University and also earned the professional certification of Chartered Accountant.

A country boy from Peterborough who made his way to the bright lights and big city of Toronto, Mr. Hearne epitomizes a true Score viewer through his love of Mixed Martial Arts and dedication to competing in duathlons during the summer months.

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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