How Tether succeeds despite its competition being built in the product it was meant to work with — with Patrick Hankinson

Tether.com is more than a story about a mobile application that allows you to use your mobile data plan with your laptop. It has a little bit of everything that all entrepreneurs should take into consideration while thinking of their next venture. For example, most devices come with native tethering capabilities built in so how does Tether succeed in selling a third-party stand-alone application? For example, while this may seem like a simple one-off product why is Patrick and his team trying to work with carriers around the world to offer this as the official tethering application for all of their smartphones? For example, the curse of entrepreneurs is the number of ideas that flow through our brains daily yet Patrick has managed to focus on this one idea and wants to make it something bigger than it is and THEN move to the next idea. I call this leveraging the now for later success.

Answers to these and many more questions are found within. Be prepared to learn!

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About Patrick Hankinson
Patrick Hankinson is a high-energy entrepreneur born and raised in Nova Scotia. At the age of 14, he successfully developed and published a video game. More recently he was involved with the web development and marketing of TetherBerry (now Tether), with his marketing company Ninja Otter Incorporated. Sales have steadily grown every month with a shoestring budget.

Apart from building new innovative products, Patrick contributes to the entrepreneurial community in Halifax. He was the event co-ordinator for Halifax Weekend. An event that brought together 20 individuals to build an entire business in one weekend. The final product, Waldii.com, drew local and national press.

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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