How Sympatico Mobile became Canada’s one-stop shop for mobile – including running the country’s largest mobile ad network – with Brad Cressman, Director of Sales & Marketing

UNTETHER.tv was the official broadcast partner for the recent Mobile Innovation Week and this is one of the sessions we had while on location in Toronto.

How does Sympatico, one of Canada’s largest portals, and the purveyors of the largest mobile ad network in Canada deal with this growing industry? Head on according to Brad Cressman, Director of Sales and Marketing for Sympatico Mobile.

Ever wanted to know a little insight into this behemoth? Brad opens up and gives up a small glimpse and also talks about the recent acquisition of CTV which gives Bell a reach of 20 million Canadians…

Enjoy!

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About Brad Cressman
Brad Cressman

Brad Cressman heads up the marketing and sales of Sympatico.ca Mobile Network including custom design and development and branded mobile strategy. His goal in this lead role is to provide to Canada’s leading advertisers the largest premium mobile network in the Canadian mobile market place.

Prior to assuming Mobile Team Lead role, Brad demonstrated his ability to conceive, create and manage a dynamic portfolio of people and content assets within the Entertainment section of Sympatico/MSN. Brad also spent time on the client side of the business in both advertising and traditional CPG marketing at Nestle Canada.

This episode is brought to you by:
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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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