So this is what UNTETHER.tv is all about. Having a guy like Aaron Kardell on to discuss how he’s built, marketed and sold in the mobile space.
This is a very candid conversation on how Aaron jumped into the app development game, built effective marketing campaigns, decided between freemium and paid apps (while disclosing his conversion rates), and the unshakable disease we call “entrepreneurship” – he’s even had a 10,000 download week for one of his apps.
This is a must watch episode for everyone building and selling apps. Period.
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About Aaron Kardell
Aaron Kardell has over 15 years experience creating new software products and companies. Aaron is currently busy at work with the companies he founded, Performant Design and MobileRealtyApps.com, which both focus on location-based mobile smartphone apps. Prior to founding Performant Design in 2007, Aaron founded an education software startup called Altona Ed in 2001, which provided a web-based student information system for K-12 schools. In 2004, Pearson Education acquired Altona Ed, and Aaron joined Pearson as Chief Architect.
Aaron got an early start in entrepreneurship, founding his first software company in high school, which sold shareware he wrote over the Internet. He holds a BS and BA from Bethel University. Aaron and his family currently reside in Minneapolis / Saint Paul, Minnesota.