Don’t run when your provider becomes your competitor — differentiate! With Mark Pavlidis and Brett MacLean, co-founders of Tweetagora

You’ve got to be thinking that when the company whose API you leverage for your entire business buys a company to get into your business you may want to pack up and head for the hills. Not Tweetagora co-founders Mark Pavlidis and Brett MacLean, even if the company we are talking about is the venerable Twitter and the acquisition is the much-lauded Tweetie.

Why press on? Well, Tweetagora is built with a unique target market — the power Twitter user, not the average, first-time user that Twitter is hoping to attract with their own client. Mark and Brett focused their efforts on making their product a cut above in terms of design and usability but they realized a tighter focus on who their customer is was needed in order to succeed.

Mark and Brett are building a product that they would use and understand the need to differentiate in a busy market. Their story is great and worth a viewing or two.

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About Mark Pavlidis
Mark Pavlidis
Mark makes software to solve problems. Notable creations include an ebook reader, a real-time timing analysis tool, and most recently a Twitter client named TweetAgora. Mark is also known to put out fires – literally – with his bare hands.

About Brett MacLean
Brett MacLean
Brett’s goal is to make software as simple to use as possible…but no simpler. After an 8 year stint working as an Interaction Designer for a Career Planning company, Brett decided that the best looking career plan was entrepreneurship. After a brief run at freelance web design he has now joined forces with Mark Pavlidis, creating iPhone & iPad apps that solve problems. Problem number one: solving the signal-to-noise problem on Twitter with a client called TweetAgora (coming shortly for the iPhone, and not-too-long-afterwards for the iPad)

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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