Consolidate the check-in economy by adding value – insights from FootFeed CEO and co-founder, Dennis Mink

Brightkite, Foursquare, Gowalla, Facebook Places…these location-based check-in services are growing in numbers and popularity but what to do if you like the features of more than one? Until FootFeed came along, you would have had to check in separately for each service but that is just the first foray for this young company.

FootFeed co-founder Dennis Mink jumps on to in the first full-length session done entirely from a Pete’s Coffee in California and really talks to the power of his platform – something that I think is not entirely understood by the leaders today. What Dennis is building here is something that leverages the technology and limitations developed by other companies and adds a considerable layer of value on top.

I’m not really talking about the multiple check-in functionality here, more the aggregation of location-based incentives and data into one super software package with a potential to have more users that the leading LBS companies today.

What do you think?


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About Dennis Mink
Dennis Mink
Dennis Mink is the CEO and Co-Founder of Footfeed, the first location-based checkin aggregation platform. As an entrepreneur, marketer and self-proclaimed checkin-aholic, Dennis has been pushing the boundaries of consumer technology for more than 15 years, first in the online space and more recently in mobile. While living in Los Angeles Dennis built two digital marketing agencies from the ground up including Threshold Interactive and McElroy Advertising, delivering innovative marketing campaigns for popular consumer brands including Butterfinger, Baby Ruth, Nestle Crunch, Sony Connect, Bumble Bee Tuna and Honda Powersports. Dennis launched the first branded channel on YouTube and hundreds of online promotions, instant win games, branded websites, Flash-based games, viral videos, rich media campaigns, email campaigns, online surveys and CRM programs.

Dennis is an avid mobile user, scuba diver and beach-goer living in the San Francisco bay area.

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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