Breaking down the carrier barrier by selling simplicity with CellWand CEO, Nick Quain

So you’ve got a great mobile business idea that will provide untold revenue for you some select partners. Your only gate is the dreaded carrier — those that shield the mobile user and control the gate. Open it and revenues will flow — provided you offer a service that is hands off and generates good returns. So how did Cellwand do it? How long did it take to end up of 215 million phones across all major carriers in North America (Rogers, Telus, Bell, AT&T, Verizon, T-Mobile)? How do you remain relevant once you are in?

Nick Quain, President of Cellwand, took some time to expand on his almost 10-year quest into the carriers and showed us the scars from the lessons he’s learned along the way. He also helps us understand the need to market to the carriers and to bring key relationships to the carriers.



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About Nick Quain
Nick Quain is President, CEO and co-founder of CellWand Communications where he is responsible for managing day-to-day operations in addition to all product development, strategic alliances, business development, media relations and negotiating all wireless carrier relationships. In 2008, CellWand was named one of Canada’s Hottest 20 Innovation Companies by the Canadian Innovation Exchange.

Nick is a highly accomplished sales, marketing and business executive with tremendous experience in the development, deployment, sale and strategic marketing of consumer-centric technology applications. He is recognized internationally as an entrepreneurial leader who gets the job done with a unique combination of strengths in technology, sales and marketing, corporate development and strategic planning. In 2003, he was named to the Ottawa Business Journal’s Top Forty Under 40.

Nick completed his Bachelor of Commerce with Honours in Marketing at the University of Ottawa (1993).

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

  • AG

    I was at that tradeshow as a classmate of Robs and he is 100% correct about the jar of jellybeans!!! hahahahaha Good reference Rob

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