BoxTone’s Brian Reed on how his company is cashing in on the mobility gold rush

Brian Reed is not new to IT — he understands how to market and sell into a coveted spot. He also knows a great opportunity when he sees it and he believes mobility is the next great wave — something he calls a gold rush or a bottle rocket about to explode. However you want to classify it, Brian has the insight you need if you want to succeed in selling your application into enterprise IT.

Brian is an accomplished marketer, strategist and writer and his insight and experience is eye opening. I knew you needed to hear his story and the story of BoxTone.Embed the video on your site:


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About Brian Reed
As BoxTone’s Chief Marketing Officer, Brian Reed brings more than 16 years of experience in strategy, product, and marketing in the technology industry. Brian oversees the strategic direction and positioning of BoxTone, including market strategy, go-to-market activities, product marketing, product management and marketing communications.

Prior to BoxTone, he was the Vice President of Marketing and Business Development at Cesura, where he helped reposition the business and transition the product portfolio to a managed service (MSP) and drove rapid new market entry in the SAAS, Web 2.0 and on-demand marketplace through innovative marketing techniques. Prior to Cesura, he was the Vice President of Marketing and Exective Member of Board of Directors at FormScape (now BottomLine Technologies), where he led the innovation of the new market category for Document Process Automation and drove value to achieve successful investor exit of 5X.

Brian’s prior experience includes Vice President of Product Management and Marketing roles at DataDirect Technologies (now Progress Software), MERANT and INTERSOLV – all industry leaders in enterprise-grade middleware and application development tools. Additionally Brian served in technical management roles at Q+E Software and TTS.

Brian is also founder and principal of ReedCMOAdvisory — a boutique firm focused on creating category leaders and revenue machines, acting as an advisor to several technology companies and currently serving on the Board of Directors of two early stage companies. Brian is a BME/EE graduate of Duke University and a member of the CMO Council.

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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