UNTETHER.tv was the official broadcast partner for the recent Mobile Innovation Week and this is one of the sessions we had while on location in Toronto.
Mobile advertising means different things to different people but we can all agree that it is at a very important and influential stage of its existence. As this medium evolves we need to be sure the industry does the right thing which means not only asking permission to advertise to a mobile user but also – and perhaps more important than that – to innovate.
Innovation in mobile advertising is one of the many themes Nauby Jacob, VP-User Experience and Content at Bell Mobility, and I discuss in this quick session. If you are in the business of advertising, this is one of those sessions you need to pay attention to.
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