Now that “app” has become an everyday part of our private and professional lives there is a considerable amount of pressure to have one, build one, market one and do it across mobile platforms but it can’t be expensive and needs to be done quickly, leveraging existing efforts.
Enter Appcelerator and their open source development platform, Titanium.
Sitting and talking with Scott Schwarzhoff, VP Marketing at Appcelerator, gives us a glimpse into the methodology and logic behind their powerful platform, demonstrates the power of a small team all doing the right things towards a common goal and shows us the type of industry thought leadership emanating from this company.
Massive insight from Scott around revenue generation alone makes this a must-watch session from start to finish.
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About Scott Schwarzhoff
Scott leads marketing strategy and go-to-market execution at Appcelerator. Prior to joining the company, Scott was VP of Marketing at Adeze, a leading online rich media advertising platform for small and medium-sized businesses and he led the launch of ISV and reseller partner marketing at SpikeSource. Scott started his career at Hewlett-Packard and later Microsoft, where he drove the launch of Windows Server 2003 to the enterprise and was awarded Microsoft’s Circle of Excellence award for top 1% performance. Scott holds an MBA with honors from the Kellogg School of Management, Northwestern University and a BA from UC San Diego.