UNTETHER.tv is where the most innovative entrepreneurs, executives and experts offer their insights on how to navigate business in an ever-increasingly connected, beaconed and mobile world
Gigataur is proving to be a force in the branded mobile gaming world having built the successful He-Man and X-Men games. They have now released the pinnacle of big branded games in Disney’s Star Wars Rebels for mobile. How did a boutique, Ottawa-based mobile gaming company secure the rights (and the absolute privilege) to build this game? What is the state of the mobile gaming world today? Can mobile game developers build console-equivalent experiences on the small screen?
Joining me to discuss the impact of the smart watch in depth is Brent Hieggelke, Chief Mobile Evangelist for Urban Airship. Brent has an incredible perception of how the wearable world will shake out as a result of the Applewatch and other wrist apparel. We dive into the new world of “unadvertising”, whether or not brands really “get” what is going on, how the notification is becoming the predominant relationship builder in mobile and the concept that the watch will become the remote control for our lives.
Kevin Hunter is the Chief Operating Officer of Gimbal and he joins us to talk about the beacon industry, the marketing shift it has started and the future of marketing and business as a result of beacons.
Here to talk about where the radio industry is heading is Patrick Reynolds, the former Chief Strategy Officer at Triton Digital (acquired by Vector Capital after the recording of this episode). This is Patrick’s fourth tour of duty on UNTETHER.tv and there is a reason for that. The insight and clarity he brings to us about what is happening to “new radio” and the influence that mobile is having on it is second to none.
This is a unique episode as is a good portion of the content. We do dive into the quarterly Location Score Index report that Thinknear releases identifying the accuracy of location-based ad inventory (SO important). We do pontificate on the relevance of search and the impact that relevance, context and location will have on the way we “find” things. We do look at trends that are affecting location based marketing. We do talk about the history of the company (Loren was on the acquiring side with Telenav when they bought Thinknear). Where it is unique is when we talk about the transition from advisor to President and GM and Loren’s first 120 days in the role.
When location based marketing emerged on the radar for marketers it changed the game. Bringing contextual, localized ads to a person within proximity to the business who’s ad they were staring at – and not the person 5 miles away – was revolutionary. This ushered in the world of mass one-to-one mobile marketing. Right in the middle of this revolution was Eli Portnoy. You may recognize him as the founder of Thinknear (and 4-time UNTETHER.tv guest) and he is back on the show, this time talking about his new start up, Sense360.
Sense360 takes contextual understanding to a new level, using all the sensors within the average smartphone to help create experiences that are situationally aware.
This episode can be broken into 3 parts: What Eli saw in the marketplace to decide to leave Thinknear and take on the task at hand with Sense360. The “myth of the download” that has led so many good companies astray. The concept of “good push” and how using sensors with location and context can make a good mobile experience a great mobile experience.
Eli was ahead of the industry when he dove into location-based advertising and now is ahead of the pack once again on using the sensors in our phones to help make marketing and advertising better – to turn it into a service for good. The examples Eli brings to light and deep knowledge that he shares in this episode gives us all a great insight into where this industry is going.
This is the story of where the idea came from; how they ended up in 500 Startups and how that impacted their thinking of the business; how they went from believing $100K could build an empire to wanting to build a $1 billion company out of Gymtrack and how they raised their $2.5 million seed round. This plus a bunch of meathead talk makes this one of my favourite episodes to date.
Has retail turned a corner in the last 2 years? Have retailers been able to really understand the many threats that they are facing and begin to address them the best they can? Is software really eating retail? Why are malls getting bigger and retailers spending more money in physical space? Do they stand a chance against their digital brethren? Is retail as we know it doomed?
To answer these questions – and many others – is author and retail futurist Doug Stephens (also known as the Retail Prophet). This conversation takes us around the retail world and covers emerging markets, emerging trends and emerging technology that will change the face of retail as we know it.
Mobile gaming is a tough business because it is so competitive which makes engagement one of the – if not THE – single most important aspects of the game. It brings people back more often, keeps them in the game longer and makes the viral opportunity more realistic. Don’t take my word for it, take it from the guy that helped EA build some of their greatest franchises based on this very concept.
Vistar Media is an advertising platform that enables brands to reach consumers in the real-world. They take data collected throughout our day from carriers, crunch it through their software and produce actionable outcomes for their advertisers and that is what we discuss in this episode. Understanding the impact of this type of business is important and Michael fills us in on how consumers, advertisers and businesses will benefit from cross-screen strategies.
Today Adarsh is embarking on his latest startup, Trippeo – an automated travel expense service with a heavy mobile component. He has raised a small angel round from some of the silicon valley elite and recently launched version 1 of his product. This episode covers the 4 years since we last spoke including the reasons why he sold Geotoko, why he started Trippeo, how he raised his angel round, what challenges he faced building out the product, how he priced his service and where he wants to take Trippeo as a business.
Our conversation jumps from his move to GigaOm, his take on the news/media industry as a whole today, what companies he’s looking at for inspiration (or that will change media once again), the impact that mobile has had on his profession (as a consumer and creator) and a number of incredible insights into his craft.