TWiLBM

with Asif Khan

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TWiLBM #192: Jesus Jones had it right

Welcome to episode #192. On the show: Factual's Trusted Data Contributor program; Target gets in the image recognition game; Applebee's hands over the keys to their Instagram account; Hillshire Brands bumps sausage revenue by 20% with beacons; Vibes gets personal with messaging; Marketron brings location-based services to broadcasters; DELI Amsterdam offers personality-based travel recommendations; First Data's new Perka loyalty program; PopJam's Instagram for kids; Guardians of the Galaxy VR premier. Our guest is Eli Portnoy of Thinknear talking about their new Location Score Tags.

MOBILE COMMERCE MINUTE

with Chuck Martin

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MCM #349: Mobile deals work but not in all circumstances

The deal is a powerful incentive - for some sectors. A new study by GO Digital showcases the key ways mobile influences the purchase in different sectors including groceries, apparel & shoes and electronics/technology. The study also highlights a concept we'll coin here called "pre-emptive buying" which simply means a majority of consumers are making a shopping list and making up their minds about the products they buy before they enter the store. The question is, how do retailers influence this once they are inside their store...

MOBILE MARKETING MINUTE

with Greg Hickman

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MMM #004: How to sell mobile into your organization…the right way

There is a gap between identifying a need for mobile and being able to convince others in your organization of its importance. Have no fear, you aren't alone and this episode helps identify the key things that must be done internally to bring mobile into a business properly.

MOBILE APP MINUTE

with Peggy-Anne Salz

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